Sameena Safdar | Social Media Strategist, Personal Branding Expert, & Legal Technology Consultant

About Sameena

Sameena Safdar is an innovation evangelist, social media strategist, and legal technology consultant.

I’m Sameena – Your Social Media, Personal Branding, and Legal Technology Expert

I am an innovation evangelist and social media strategist. A former practicing lawyer, I spent years working in large and small legal technology companies, first in sales and then in legal marketing and branding. That’s where I learned the power of  authentically sharing your personal brand. 

​​In 2021 I founded Amplify Your Voice LLC to help companies and individuals find their voice and niche in the world. I help you define and hone your brand, then use social media and business development to share that authentically and boost your visibility.

Amplify Your Voice works with all types of companies, especially lawyers, law firms, and legal technology companies. I especially like to work with women and BIPOC people to find ways to authentically promote their brand to build better connections, expand their networks, and reach their career goals.

I write and speak nationally on personal branding, social media, innovation and emerging technologies, access to justice, and diversity, equity, and inclusion, both in the legal industry and in all types of businesses. 

I am passionate about justice and diversity and am proud to serve on the advisory boards of The Blue and Black Partnership and Justice Technology Association, and as a cochair of the Women’s Bar Association of the District of Columbia.

Additionally, I raise teens in Washington, DC, taking advantage of all the museums, festivals, national parks, theatres, and restaurants the city has to offer, and spend far too much time on Twitter, LinkedIn, and Instagram.

How I can help you

I’m not just a social media consultant or legal technology consultant. I can help you in any number of ways, all designed to boost your visibility.


I will work with you to help you define and shape your personal brand.

Too many of us have never stopped to think about what our strengths are and for what we want to be known. Or instead our brands are entirely focused on our work-but we are whole persons with interests outside of our day jobs.

Highlighting your passions and interests outside of your paid career help you connect with others. 

I’ll help you think about what your “special sauce” or superpowers are, what you’re passionate about, and how to hone that into an elevator pitch you can use to be authentically seen and connect with others–whether that’s in person, across emails, or on social media.


Do you feel overwhelmed by social media? 

Are you a lurker who rarely posts your own content? 

Do you spend most of your time clicking that thumbs up button?  

Learn how and why an active social media presence can not only boost your visibility and build your network but also help you feel more fully seen.

We’ll discuss ways to optimize your profile to weave in your personal brand and special skills, and how to make the most of your time online to boost your visibility.

You’ll learn how to create a consistent and engaging social media presence without having to log on daily.


Does your sales team need other ways to reach their prospects?

How are your customer success teams expanding their relationships at your client accounts?

Are your sales team members using social media to fill their sales pipelines and push deals to the next stage of the sales cycle?

If they’re not using social media as a way to deepen their prospect/customer relationships and share their expertise, they’re not using all the free tools at their disposal.

We’ll create a plan to help your team incorporate social media into their sales funnels, connecting with target prospects and customers.


Do you want to get more attention for your company but unsure how?

Have you wondered how to get more visibility for your  great webinars and panel discussions?

Are you considered a thought leader in the legal industry?

If not, let me help raise your profile. I can help you identify the influencers in the legal industry and teach you how to engage with them. I’ll help you identify the conferences and live events to attend to raise your profile–and how to make the most of those events. 

I can help you secure podcast guest appearances or conference or webinar speaking appearances, and can livetweet those to drive more engagement.

You also want to ensure you’re getting the most out of your content, so I can teach your team how to repurpose content for months to come.

If you’re just spinning up a sales team, let me and another consultant come in and teach them how to create a sales framework to drive conversions and accelerate revenue coming into your company.

View of a Businessman hand holding mobile phone with justice icon

Why I'm your perfect partner

I’m not your typical social media or legal technology consultant. I am a lawyer who spent years building relationships to sell and renew legal technology, but learned along the way how vital building and sharing your personal brand is to your success!  I love social media-but you don’t have to share the way I do. I’ll help you find ways to share that feel authentic for you. 

Having been at the intersection of social media and legal technology for over 20 years, I’ll help you use your personal brand and social media to drive your success.

Years Experience

Client Reviews and Testimonials

Learn what it’s like to work with Amplify Your Voice.

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